There is obviously an old school appeal but like the return of vinyl to music collections, there are still advantages.
Street addresses verified by the Royal Mail PAF file are much more reliable than email addresses, basically because they’re harder to change! So you can be more certain that your information arrived with your customer or patient. Emails are regularly caught in spam filters and end up in junk boxes never to be seen by the intended recipient. Letters in envelopes don’t go to spam. Even if the email doesn’t disappear down that route, it can be lost in a long list of emails and not given priority or even forgotten about.
Text messaging is very popular and of course instant but mobile phone numbers change more often than email addresses and there is no way to be sure they have been delivered at all.
It’s easy to say that paper letters appeal to a certain demographic, usually older people who either fondly remember the medium or have not adopted to electronic communication. This could be possible but the silver surfer generation will deny it. However for all, the receipt of a letter, thank you HMRC, certainly carries a level of gravitas.
A company letterhead, a GP’s logo, the full address of the sender, all inspire confidence that the information within the physical letter has credibility and importance.
A physical letter can and will probably remain on the dining table or kitchen unit as a constant reminder it needs to be actioned. When a response is required, be it an authority or a consent, the paper letter can easily be signed and returned, saving the recipient the cost and hassle of having to print it. Fewer people have a home printer and not every person or circumstance can use an electronic signature.
So whether it is a vaccine reminder or a confirmation or a consent for testing, a physical letter remains the most successful communication tool. Of course, sending an email or a text is easier and in some cases cheaper, but with Webpost this problem is solved, you can send that physical letter just as easily as an email, no cost of stationery or preparation, just transmit your letters electronically and they will be delivered by Royal Mail physically and as above effectively.